Programmatic: Advertising's 'New Frontier'
Programmatic ad-buying technology is becoming an ever more necessary component of ad sales programs. Yet, even the mention of programmatic advertising sales can be enough to elicit a look of absolute bewilderment. One of the reasons the term “programmatic” is so confusing is that it means different things for different situations.
By Mary Collins
TVNewsCheck, December 5
Television advertising sales has been a business of relationships. Stations, networks, and rep firms work hard to attract and keep the best talent on their sales teams - those individuals who can develop relationships and turn them into advertising dollars. Credit departments also rely on these professionals to leverage their relationships for information, preferably a credit app, in order to make an informed decision about extending credit. [read more]
Distance Learning Seminars/Webinars
Thursday, January 22
Speakers: Melissa Ventrone, Wilson Elser Moskowitz Edelmann & Dicker LLP; and Sean Letz, ACE Group
Thursday, February 19
Speakers: Melissa Birkholz, Scripps Networks; Tom Cottone, Discovery Communications; TBD, Turner Broadcasting System.
February 26-27, 2015
Hilton Beach Resort, Ft. Lauderdale, FL
Media Finance Focus 2015
May 18-20, 2015
The Arizona Grand Resort
CONFERENCE ATTENDEE ALERT:
RESOURCES FOR MEDIA PROFESSIONALS
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There are companies obtaining registration lists from public sources-do not respond to these solicitations concerning room reservations. In order to secure a room at The Arizona Grand you must book through the proper official channel as provided—Through the housing link or calling The Arizona Grand direct. Both can be found on this website under Hotel Information or Hotel Reservations.
Links to Regulations and Advice on Political Advertising
A Broadcaster's Guide to Washington Issues
Election Assistance Commission
Federal Communications Commission Political Programming
Federal Communications Commission Electioneering Communications Database
Federal Election Commission
Federal Elections Commission - Special Notices on Political Ads and Solicitations
Statutes and Rules on Candidate Appearances & Advertising
Politics 2014: Local Market TV and the next Political Cycle
TVB Guide to 2014 Political Races & DMAs
2014 Political Advertising Handbook for Radio Sales and Management
(by RAB and Erwin Krasnow & John Wells King)
Political Advertising Handbook for the Television Sales Executive
(by Erwin Krasnow & John Wells King)
Political Broadcasting (Broadcast Law Blog by David Oxenford)
NAB offers a number of special resources and forms covering political advertising. Please see the links below to visit the NAB Store.
· NAB Political Broadcast Catechism, 17th Edition
· Political Broadcast Forms - PB 18